Marketing Manager

Interazzo · Marketing

Own and execute India-focused marketing programs that build brand visibility, generate qualified demand, and support business growth across digital, content, events, and partner channels.

About the role

We are looking for a hands-on Marketing Manager to lead marketing execution for the Indian market. The role will be responsible for translating business goals into focused campaigns, strengthening brand presence, and creating a consistent pipeline of relevant leads for the sales team. The ideal candidate combines strategic thinking with strong execution skills and is comfortable working across digital marketing, content, performance campaigns, events, partnerships, and marketing analytics in a B2B technology environment.

What you'll do

• Develop and execute the marketing plan for the Indian market in alignment with revenue and brand objectives.
• Plan and manage lead-generation campaigns across LinkedIn, search, email, content, webinars, events, and other relevant channels.
• Track campaign performance, lead quality, conversion metrics, channel ROI, and marketing contribution to pipeline.
• Manage digital presence including website updates, SEO initiatives, social media, paid campaigns, and marketing automation.
• Identify relevant industry events, associations, partnerships, and offline opportunities to build brand visibility in key Indian cities.
• Manage marketing budgets, agencies, freelancers, and vendors where required.
• Conduct competitor and market research to identify positioning opportunities, customer trends, and new growth channels.
• Maintain consistent brand communication across all customer-facing marketing touchpoints.

What we're looking for

• 5-8 years of marketing experience, preferably in B2B technology, SaaS, IT services, HRTech, or a related industry.
• Strong understanding of digital marketing, content, paid media, SEO/SEM, email campaigns, and social media marketing.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA/PGDM is an advantage.

Benefits

• Competitive compensation aligned with experience and market standards.
• Performance-linked growth opportunities.
• Hybrid work environment with ownership and flexibility.

Skills